Interview with Walter Kraft
Item
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Title
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Interview with Walter Kraft
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Description
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Walter Kraft is the Vice President for Communications at Eastern Michigan University, a position he has been in for over 14 years. In this interview, Kraft recounts how he got into communications, working his way from intern to News Director at Channel 7 in Detroit, and shifting from news to public relations after becoming Vice President of Caponigro PR. Kraft explains how he ended up in his current position at EMU, how the communications department has evolved since he started, and bringing the “You Are Welcome Here” slogan to EMU. Kraft describes the shift from “You Are Welcome Here” to “All Are Welcome Here,” the advertising campaign for the new slogan, and his role in the Afghan resettlement project writing articles and organizing the PBS special.
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performer
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Walter Kraft
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interviewer
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Finn Vincent-Fix & Elizabeth Allen
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Subject
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Walter Kraft, communications, public relations, news, Channel 7, WXYZ-TV, Eastern Michigan University, You Are Welcome Here, Afghan refugees
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Language
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English
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Rights
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Copyright to the audio resource and its transcript is held by the content creator, author, artist or other entity, and is provided here for educational purposes only. It may not be reproduced or distributed in any other format without written permission of the copyright owner, Eastern Michigan University Archives (lib_archives@emich.edu).
